Social media optimization is becoming increasingly important for search engine optimization, as the traffic and usage of these social networks such as Facebook, Twitter, and Google+ etc is commendable. Sharing of content across these social media and networking sites generates publicity to increase the awareness of a product, brand or event instantly. Social media optimization is the technique of viral marketing or viral seeding where word of mouth is created through the use of networking in social bookmarking, video and photo sharing websites. Today, Social Media Optimization has become very important in SEO rather then just being a luxury time pass.