Dr. Bansal Optics

Dr. Subash Bansal is a renowned Optics Store and brand owner in the ever growing city of Ludhiana. He is not only Eye Wear or Optics Expert but also a very extensive user of technology an knows much ahead of his time and age. He is also President of Inidan Optial Association and organizer of one of India’s biggest Optcal Trade Fair “Optics Fair”. Dr. Bansal says "We prided ourselves on personalized service and a vast selection, but behind the counter, it was a constant battle against manual processes. Our biggest headache? The inventory system."

"Imagine thousands of frames from dozens of brands, different lens types, coatings, contact lenses, cleaning supplies - each with unique SKUs, prices, and supplier details. We were tracking everything in software made from other vendors," he sighs. "every time we wanted some change or updating in the software, it became a task for us as the support from the vendors was either very negligible or the cost asked to a “,” change was too high.” Dr. Bansal adds, “Not only the cost was high but at a certain point we felt helpless as customers and also security and safety of our data became a big question.”

“That's when a business acquaintance recommended CYBERXEL to us. "From our very first meeting, they didn't just try to sell me a generic retail solution," Dr. Bansal emphasizes. "They came to our store, observed our workflow, asked detailed questions about frame cycles, lens ordering parameters, prescription management, and even our specific insurance claim processes. It was clear they were committed to understanding our custom requirements."

"Our inventory system is now entirely automated and real-time. Every frame, every lens type, every contact lens box is meticulously tracked from the moment it enters our store to the moment it leaves. When a sale is made, stock is instantly updated. We can see what's selling, what's slow-moving, and even get automated alerts for low stock levels, allowing us to place precise orders."

"The system also stores complete customer purchase history and prescription details, which means my staff can instantly pull up a client's information, recommend suitable upgrades, or re-order their favourite contact lenses with a click of a button and customer also gets a message that his glasses are ready and he can pick from the store. This has dramatically enhanced our customer service and boosted client loyalty."

"Partnering with CYBERXEL has been one of the best decisions I've made for Dr. Bansal Optics," Dr. Bansal concludes. "They delivered a solution that was perfectly up to our custom requirements and not only that they are a one stop solution point for all our IT and online requirements and that has given us peace of mind, allowing us to focus on what we do best: helping our customers see the world more clearly."

I strongly recommend that if you have any IT requirement and you are looking for a trust worthy and capable company, CYBERXEL can be chosen without a doubt.

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